Ministry of Tourism Boosts Hard Selling Ministry of Tourism boosts hard selling program by intensifying the role of digital marketing for promotional activities and cooperation with stakeholders such as airlines, wholesalers and tour operators or travel agencies in achieving great potential in the foreign markets. “This program is a hard selling as a breakthrough to
Ministry of Tourism boosts hard selling program by intensifying the role of digital marketing for promotional activities and cooperation with stakeholders such as airlines, wholesalers and tour operators or travel agencies in achieving great potential in the foreign markets. “This program is a hard selling as a breakthrough to improve foreign tourist visit from potential markets in the efforts to achieve the target of 12 million foreign tourist visits this year,” said Deputy of Overseas Tourism Marketing Development (DBP3M), Ministry of Tourism, Prof. I Gde Pitana following the joint Iftar Dinner with the media in Jakarta, Tuesday (Jun. 28).
Pitana added that the hard selling program will have a larger portion than the Wonderful Indonesia branding program and advertising program. “We will do more selling program, branding and advertising with the portion of 50 percent, 30 percent for branding and 20 percent for advertising,” said the former Head of the Bali Tourism Office.
Results of the hard selling, said Pitana, are the significant increase in number of foreign tourist visit. He cited, in January to April 2016, there were 3,518,726 foreign travelers or a growth of 7.54 percent compared to the same period in 2015 reaching 3,271,715 travelers. Achievement of the 3,518,726 foreign travelers until April 2016 exceeded the target set at 3.3 million travelers.
If the achievement of visit at 3,518,726 foreign travelers is seen by the entrance, they mostly came in from three main entrances, namely the Ngurah Rai Airport, Soekarno-Hatta Airport and Batam Airport. In the meantime, in terms of the market potential, they came from three main markets, namely Great China, Singapore and Australia. Foreign tourist visit in April amounted to 901,095 people. Based on the target of visit per market in 2016, the five major markets include Singapore with 1.8 million, Malaysia (2 million), Great China–China, Taiwan and Hong Kong (2.1 million), Australia (1.4 million) and Europe (1.17 million).
Visits by foreign tourists in January through April 2016 rose by 7.51 percent when compared to the visits in 2015, especially for April 2016 rose by 12.37 percent. During this period, the visit of Great China rose by 16.27 percent, specifically China rose by 21.47 percent. Singapore rose by 3.46 percent, India significantly rose by 31.44 percent, the Middle East rose by 32.58 percent, especially Saudi Arabia rose by 14.26 percent, Egypt rose by 56.36 percent and Bahrain rose by 50.73 percent.
To boost awareness of foreign travelers to visit the potential tourism of Indonesia, said Pitana, the Ministry of Tourism has participated in various international tourism markets and facilitated tour operators and travel agencies of Indonesia at the overseas Table Top or Sales Mission.
Ministry of Tourism has also appointed 16 Visit Indonesia Tourism Officers (VITO) throughout the world, where the scope of their work including performing data collection and analysis on global trends, market analysis and competitors as well as accelerating programs. “They are also expected to assist the promotional activities, help the process of media placement, and build networks in the target markets,” said Pitana. (BTN/kmb)