New Bali

New Bali

In the 1980s when tourism in Bali experienced its peak, the trend continued until ahead of the 1990s. After that, some terms containing the expectations are imposed on Bali as the driver of national tourism. Some of these terms are point of distribution, Bali and Beyond, Bali as locomotive and so forth. In essence, it

In the 1980s when tourism in Bali experienced its peak, the trend continued until ahead of the 1990s. After that, some terms containing the expectations are imposed on Bali as the driver of national tourism. Some of these terms are point of distribution, Bali and Beyond, Bali as locomotive and so forth.

In essence, it is very clear that Bali takes other regions in terms of tourism. Actually it is not a grandiose expectation. It’s very realistic because in fact Bali at that time was in a strategic position and reasonably ‘comfortable in the front row along with other world tourist destinations. Temporarily, the external condition is in a position of ‘under control.’ Although at that time the government and other stakeholders actually put a ‘time bomb’ whose fact we finally can see today after approximately 30 years.

At that time a debate ensued two schools between those supporting ‘quality tourism’ on the one hand and ‘mass tourism’ on the other hand. In fact, we can see it today where those choosing the first choice are getting fewer. If they do not want to go with the mainstream, the most secure option is a combination of both. In fact, we can also see the facts today either in terms of physical quantity of the facilities or quality of the incoming travelers. It can also be seen from the quality of government policy in correlation with the tourism development.

Now, when the existing problem is getting more complicated, there is no choice that all parties should be aware. Bali cannot be continuously exploited. Revitalization playing its role as a point of distribution should be refreshed as a win-win project. It is good for Bali and for other regions as well as the nation. This mindset must be changed by making Bali as an outdated destination, following no trend, unsustainable and tending to support the ‘tourism kills tourism’ concept.

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Well, if the government then launched the 10 New-Bali destinations as alternative tourist destination, it poses a wise decision even though it still uses the name of Bali as the magnet. It is also good for Bali while organizing itself into a better destination and also good for other regions as partner. This is a positive moment for Bali to make improvement and not to be too ‘greedy’ in running the tourism business. It also teaches the world traveler aspirants that Indonesia is not only Bali. There are still many other tourist destinations that are no less unique and interesting.

The ten tourist destinations becoming the government priority in 2016 are Lake Toba (North Sumatra), Belitung (Babel), Tanjung Lesung (Banten), Seribu Islands (Greater Jakarta), Borobudur (Central Java), Mount Bromo (East Java), Mandalika Lombok ( NTB), Komodo Island (NTT), Wakatobi National Park (Southeast Sulawesi) and Morotai (North Maluku). Then, they are called 10 New-Bali destinations.’

Promotion of the ten alternative tourist destinations known as the New Bali is actually a moment to build the New Bali as well. Bali is more closely related to culture, Bali is friendlier to its environment and Bali is more secure and prosperous, Bali is cleaner and so forth. Hopefully, these can come true. (Gde Palgunadi/palgunadigde@yahoo.com)



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