‘Cok Ace’ Gives Insightful Lecture as UNDHIRA Launches Hospitality Study Program

‘Cok Ace’ Gives Insightful Lecture as UNDHIRA Launches Hospitality Study Program

In its strive to become an exemplary and excellent higher education institution Universitas Dhyana Pura (UNDHIRA) launched Applied Bachelor in Hospitality Management as its newest study program on Thursday(16/02). In conjunction to the launching of the study program, which promises to give graduates a four-year diploma degree (D4) and unparalleled access to both quality higher

In its strive to become an exemplary and excellent higher education institution Universitas Dhyana Pura (UNDHIRA) launched Applied Bachelor in Hospitality Management as its newest study program on Thursday(16/02). In conjunction to the launching of the study program, which promises to give graduates a four-year diploma degree (D4) and unparalleled access to both quality higher education and industry cooperation, UNDHIRA also signed MOU with the Indonesian Hotel and Restaurant Association—Bali Chapter (PHRI-Bali), as well as several Hotels and High Schools in the area.

Upon signing the MOU, Dr. Ir. TjokordaGde Oka A.A. Sukawati, M.Si gave an eye-opening lecture on the current state of Bali’s tourism and hospitality industry as well as its future outlook. Dr. Sukawati, who is also known as “Cok Ace”, highlighted several key industry developments that practitioners, academics, and students as future industry leaders to which must pay attention. Bali, according to Cok Ace, faces many challenges including conversion of land use, diminishing natural resources in particular fresh water, development of emerging destinations as competitors, the increase in number of tourist coupled with the decrease in length of stay, the widening gap in tourism development among the regions, as well as the shift from service-based to knowledge based tourism. Increased traffic, said Cok Ace, does not necessarily mean increased welfare for all. “Bali must take a unified stance to answer these challenges,” he added.

One of the strategies to face said challenges is by creating a synergy between the tourism industry and the culture, so deeply rooted in Balinese’s way of life. Cok Ace suggests that we should see Bali holistically, and tourism must be well-managed to create a mutually beneficial relationship among all stakeholders in tourism and hospitality. Not only do we have to create a harmonious relationship our guests, but we also have to maintain such harmonious relationship with the Creator, with the environment, and with each other. “Bali is the Island of God,” asserts Cok Ace, “with all its beauty and imperfections”. We must strive to manage what is given well using a holistic approach, just as UNDHIRA is seeking to become a center for holistic higher education in which students are not only equipped with the necessary knowledge and skills, but also the integrity and virtues to become truly responsible human beings. (BTN/015)

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