Heart to Heart Policy

Heart to Heart Policy

An environmentalist who is also one of the pioneers of the Bali tourism, I Gusti Agung Prana, some time ago said that there is something ‘forgotten’ by policy makers in this region. They are not only in the context of government, but also entrepreneurs, community leaders, customary leaders and so on. Their command, voice or

An environmentalist who is also one of the pioneers of the Bali tourism, I Gusti Agung Prana, some time ago said that there is something ‘forgotten’ by policy makers in this region. They are not only in the context of government, but also entrepreneurs, community leaders, customary leaders and so on. Their command, voice or decision often has a broad impact on the community led.

“Touch their heart, subject’s heart and people’s heart. This is often forgotten,” said Prana who is also a pioneer of Sustainable Coral Foundation at Pemuteran village, Buleleng district.

Currently, the village becomes a role model on the development of tourism village whose community dynamically builds, cares for and maintains the village. With the spirit of togetherness, this foundation is able to transform Pemuteran with barren area, less participative community and destroyed coral reef into a village winning the world’s attention.

Besides, it is often used as location of comparative study to learn the management of an integrated tourism village. Various awards have been achieved, consisting of local, national, regional or global award. “This is a common pride,” said Prana.

He said that characteristic of local communities is hard, where they were initially difficult to accept. It is very difficult to be invited, let alone learn about the knowledge of managing sustainable tourist destination. This makes sense because people are still struggling with the urgent needs of their life. They need to eat, need to pay for living, send their children to school, health and so on.

It is called how to touch their heart, awakening them that coexistence with nature and keeping it will give a positive impact for sustainable living. The habit of fishing by killing and destroying environment should be slowly abandoned. It takes a long time and definitely a heavy struggle by involving many parties. However, ultimately the hard work bears sweet fruit. People are aware and really have a big responsibility to manage their area as a qualified tourist destination.

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Not many parties do this because they often forget. “Touching the heart” of the people with the policies they need is one of the surefire measures. How to touch their interests is fundamentally a vital measure while teaching other things to support their life. There is no longer a word forcing the desire of individual or a particular group.

There are characteristics of society that must be penetrated in their own ways. Trying to be in their position is a wise first step. Frequently, the current development in Bali ignores it. What they want to build, it is precisely done. It does not matter, whether it complies with local conditions or not, with its culture, religion or social conditions.

There is a term known as desa, kala, patra in the life of Balinese people that means place, time and circumstances. Everything must refer to the three elements above. There are customs that apply specifically at a village or known as desa mawacara. Surely, it refers to the condition of negara mawa tata namely it is the state with its rule of law above it and regulates it.

No matter what it is, once again, the policy that touches public heart will erode much of resistance. Heart-to-heart policies will nurture and bring in vibrations of serenity, peace and often succeeds. (Gde Palgunadi/palgunadigde@yahoo.com)



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