Putu Sariasih; Human to Human Touch in Hospitality Industry

Putu Sariasih; Human to Human Touch in Hospitality Industry

The hospitality industry doesn’t fall far behind in keeping up with the technological advances of today. It encourages villa and hotel to provide all of the conveniences of traveler. The core principle of a successful hospitality management is to anticipate guest’s need including technological needs. It was stated by Putu Sariasih, the Director of Sales

The hospitality industry doesn’t fall far behind in keeping up with the technological advances of today. It encourages villa and hotel to provide all of the conveniences of traveler. The core principle of a successful hospitality management is to anticipate guest’s need including technological needs. It was stated by Putu Sariasih, the Director of Sales & Marketing for Maca Group.

“Now days, technology may one of the most important things to support live, including in marketing side. Digital marketing has an important role a long with traditional marketing.  Both traditional and digital marketing have own up and down side,” she said.

Sariasih also explained that the way of booking made to the hotel also has change, with the growth of the internet and the emergence of a whole new trend of millennial-travel. Online Travel Agencies or OTAs have become the dominant channel in travel industry compare to offline travel agent.

“At Maca Group, we use traditional marketing methods to support our digital. We also use both offline and online channel for our reservation. 40% of our booking source is from offline travel agent, 43% from online travel agent and the rest is direct booking.

With a large impact of digital, we have to use it wisely. However, human to human touch is a must in hospitality industry.  One thing that remains irreplaceable is the human element, personalized service,” she concluded.(BTN/015)

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