Icha L. Christy is her name. When address, she will surely turn and reply with a friendly smile. Understandably, as a Sales and Marketing Manager of the Bale Udang Mang Engking (BUME) she looks cheerful and always spreads a smile. “We all must be friendly because it is a form of our service to customers,” she said. The woman born in Surabaya on June 24, 1987 is indeed very aware of that. She learned a lot from the experience starting from her position as cashier at a Clothing Distro in Malang, then as Barista Coffee Shop in Malang and Costumer Relations Officer (CRO) at Astra-Daihatsu Dealer in Surabaya. “I work from one place to another does not necessarily mean if I do not like the job, but want to find more experiences and find the right working position,” she said.
During the period of 2010 – 2011, the woman who likes traveling, watching movies and sporting was finally exploring the tourism industry or hospitality. She was entrusted to fill in the position as a guest relations officer (GRO) at the Hotel Majapahit Surabaya to Sales Marketing at the Hotel Villa Queen in Gili Trawangan, Lombok. “After working at hotel, I finally found the right working position and joined the BUME,” she explained. According to her, it was the first time to work in Bali. At first, the Avilla management offered her to work at hotel. However, since the position of sales in the BUME was vacant, she ultimately took the chance. “Honestly, it’s a challenge to get into the new world,” she said seriously.
Icha who began working in the BUME since early June 2012 admitted to be happy. Her team was solid and came from diverse ethnicities. The food was also good, so that as long as going out of homeland she felt the most comfortable in Bali compared to other cities she had ever lived. “Bali is a charming city and different cultures made me aware of the environment and each other. Although the life needs are relatively expensive, the welfare of residents comes first,” she said.
Regarding the marketing strategy of BUME, Icha admitted to put priority on digital media to support the sales. Selling online had greater effect than the offline. “We are now developing social media. Then, we are also working with several corporate and hotel-hotel concierges to get larger market volumes,” she added. It was very necessary, he added, because the BUME marketed special packages. For example, in the next three months from January to March it offered a lunch package worth IDR 55.000, in February there would be Chinese New Year and Valentine’s package, as well as regular cultural event held every Saturday and Sunday with the performance of Legong Dance. (BTN/015)
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