What is gained from the community must be returned to them, including the care for the environment always supported every step. “We always remember that the Coca Cola can grow into a great company is due to the role of the community. So, it’s time for us to share happiness with them. Though being small, we hope it can still mean a lot,” said Fatma Kemala Andika, CSR & Corporate Affairs Specialist of PT. Coca-Cola Amatil Indonesia (CCAI) in Kuta recently.
Through the CSR program, added Fati, the close appellation of the women from Padang, her party ceaselessly devoted to the environment and shared love to each other through social activities. Developing human and natural resources was a sustainability program having been conducted in various regions across the archipelago. “The program is focused on the community by providing education, health, infrastructure assistance and aid for the victims of natural disasters,” she said.
Meanwhile, in the preservation of the environment, her party often performed turtle hatchlings release, cleaned up shrines, reforestation and beach cleanup held since 2008. “The social actions have now entered into the parts of Indonesia considered necessary to get the attention like Aceh, Lampung, Java and now in Bali,” she said.
On Paradise Island, explained the woman liking shopping, the PT CCAI Environmental Care Team selected the Kuta area as the center for environmental awareness activities. It was driven by the fact that Kuta was the center for Bali tourism visited by many foreign and domestic tourists. Dense population living in the area automatically resulted in the greater community and the environmental problem. “We are deploying special officers to clean up the beach over there,” she said.
According to her, the coastal janitors consisted of local residents paid each month. They were in charge of cleaning up the beach every day whose length reached about 75 km. There were five beaches whose sanitation was always maintained by her team, namely the Jimbaran, Kedonganan, Kuta, Legian and Seminyak Beach. Each of these beaches had different members, pursuant to the width and volume of garbage. “By and large, when tourists see the activity, they will be interested and directly participate,” said Fati proudly.
Meanwhile, for the programs focused on the community, the CCAI provided free education to underprivileged children. One of them was by providing support through training facilities in the form of the method of processing waste and living a healthy life. For children in the rural area of Bangli, her party provided the experiences and opportunities for children that liked playing football. They were trained to play football by the Asia Soccer Academy. “Through this program, we want the underprivileged children can channel their hobby,” she said.
Moreover, when giving a contribution to protect marine wildlife, tourists and local residents always participated. As evidence, her party got involved in the Kuta Beach Sea Turtle Conservation 2010 filled with turtle hatchling release and attended by hundreds of tourists. At that time, her party made collaboration with Kuta customary village, Kuta Task Force and the Bali Sea Turtle Society. “In the future, the CCAI will take action in eastern Indonesia such as Kupang,” she concluded. (BTN/ocha/015)
Tourism village is the integration between attraction, accommodation and supporting facilities presented in the structure…