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I Ketut Iriana

Bali Needs International Promotion  

I Ketut Iriana. Bali Needs International PromotionUndeniably, Bali has become the most favorite tourist destination in the world. Nevertheless, its natural beauty and unique culture still need promoting. “Bali still needs to be promoted. However, the method and form must be packaged differently, so that the uniqueness of Bali can be revealed,” said General Manager of Hotel Mercure Harvestland Kuta, I Ketut Iriana.

International event, added Iriana, was very required by Bali at this time. By that way, the Paradise Island would not only be based on tourist destination and culture, but also referred to as the venue of international events. For example, there were international kite festival, miss world, sports events and many others. “The arrival of international athlete like Ronaldo as Mangrove Ambassador can serve as promotional medium, aside from preserving the environment,” he said.

Bali becoming the destination of international events, explained Iriana, would give double impacts. Other than inviting tourists to watch, they would also spend holiday to see the uniqueness of Bali. “The more international events held in Bali, the more double impacts will be obtained,” said the man having the hobby of biking.

Iriana then said that as the central venue of international events, Bali should be supported with adequate facilities. They were starting from road facilities, trash cans, security and convenience as well as quality accommodation. “It’s unnecessary to build hotels everywhere,” he explained.
According to the man from Singaraja, the construction of hotels and villas in Bali had been sufficient, even in one area had been very crowded. “Rather than continuing to build hotels, it is much better to improve the existing hotels in terms of their quality and amenities,” he added.

On that account, added Iriana, Mercure Harvestland Kuta lying under the management of the Accor Hotel did not only focus on the quality, but also the quality of the community and the environment as the main carrying capacity. “Mercure always participates in the programs such as the Planet 21 to help poor children, perform community service and make blood donation,” he added.
Through such real contribution, Iriana had confidence that local communities and foreigners could assess about the quality of Mercure hotels. Indeed, a few months ago the occupancy decreased by about 10 percent because domestic tourists especially from Java were undergoing fasting. “We’re still receiving many guests from Australia, Japan, Korea and China. Their length of stay ranges from 2 to 3 days, even up to 6 days for those having business deal,” he concluded. (BTN/ocha)

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