Bali Beach Pekenan, How to Work on Local Markets

Bali Beach Pekenan, How to Work on Local Markets

During the pandemic, Grand Inna Bali Beach is very aware of which market to be worked on to fill in the existing rooms. When international border has not yet been opened, the target market strategy is domestic and even local residents. Therefore, aside from launching promotional packages, it also organizes various activities involving local residents. One of them is the Bali Beach Pekenan (Sunday Market) held every weekend, to be precise on November 8, 2020, located at Baruna Beach.

“This activity is to revive the economy having slumped during the Covid-19 pandemic and echo the #balibangkit (#balirisesup),” said the General Manager of Grand Inna Bali Beach, IGK Ayu Ariani, not long ago. The activity, held regularly every two weeks on weekends, is in collaboration with Micro, Small and Medium Enterprises (MSMEs) as an effort to enliven and promote that staying at Grand Inna Bali Beach is very safe and comfortable.

This activity presents a variety of menus that can arouse the appetite of visitors. The price is very affordable, but still prioritizes taste and maintains food quality. The event is also graced with entertainment like fashion shows and music remaining to apply 3M’s health protocol, namely wearing masks, washing hands and maintaining social distancing.

If wishing to enjoy this event, guests can visit Bali Beach Pekenan (Sunday Market) on November 22, 2020. The event will be opened from 07:00 until 18:00 Local Time where visitors can enjoy various servings from MSMEs which are very varied while the event takes place. “Every time this activity takes place, we also always give repeated appeals to implement health protocol. Besides, we also set up a notice through writing affixed to the strategic areas of ​​the hotel,” said Ariani.

Apart from Bali Beach Pekenan, the other events that are also being held gradually are meetings, graduations and other activities. The activities are dominated by domestic tourists and local residents. “This will greatly help increase the number of visits because the occupancy rate has not increased significantly during the current pandemic conditions,” concluded Ariani. (BTN/015)

Anin Eka

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