Balinese Endek Woven Fabric Moves Up to Haute Couture Level

Balinese Endek Woven Fabric Moves Up to Haute Couture Level

Balinese endek woven fabrics have entered a new chapter. This Balinese woven fabric is now ready to move up to the haute couture or high-end fashion. Governor of Bali, Wayan Koster, and Christian Dior Couture, SA officially signed a collaboration in promoting Traditional Indonesian Cultural Expressions for Balinese Endek Weaving virtually from Gedung Gajah, Jayasabha, Denpasar and Paris, France right on Tilem Kaulu Holy Day, Thursday, Wraspati Pon Landep (Feb 11) at 21:30 Local Time or 14:30 Paris time.

The signing of the collaboration was successfully carried out after the Bali Provincial Government through the Governor of Bali, Wayan Koster, together with the Chairperson of the Bali Regional Craft Council (Dekranasda), Mrs. Putri Koster, continues to fight for the use of Balinese Endek Woven Fabrics to the Indonesian Ministry of Home Affairs, the Indonesian Ministry of Foreign Affairs, and the Indonesian Ministry of Trade so that a company established under French law, Christian Dior Couture, SA can utilize Balinese Endek woven fabrics as a collection of seasonal clothing for Spring and Summer 2021.

In this collaboration, it is stated that the Memorandum of Understanding (MoU) is intended as a basis for the parties to work together in promoting traditional Indonesian cultural expressions, especially Balinese endek on the basis of mutual respect and mutual benefit.

After signing the agreement consisting of 11 Articles with Senior Vice President General Counsel Christian Dior, Marie Champey, Governor Koster in his speech expressed his appreciation and pride for the choice of one of Bali’s cultural heritages by the world-class fashion house from France.

Balinese Endek woven fabrics have also been recognized as Communal Intellectual Property for Traditional Cultural Expressions with Inventory Number EBT.12.2020.0000085 by the Directorate General of Intellectual Property, Ministry of Law and Human Rights of the Republic of Indonesia on December 22, 2020.

On that occasion, Marie Champey invited the Governor of Bali, Wayan Koster, and his staff to visit the Christian Dior factory in France, and see first hand how the clothing is produced. “We want this collaboration to continue, and we also hope to introduce other unique cultures not only from Bali, but also from all over Indonesia,” he concluded. (BTN/r)

Anin Eka

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